Chanel is a brand of Haute Couture, Perfumes, luxury goods, accessories and prêt-à-porter. It was founded in 1910 by Gabrielle Chanel, better known by her stage name "Coco Chanel". Chanel began in 1910, but very soon boutiques opened in Deauville and then in Biarritz to sell her creations. From 1920 onwards, Coco Chanel became financially independent and developed her activities, notably by launching her own perfume "Chanel N° 5". She made history with her little black dress in 1926, but also with her perfumes. In 1983, after the death of Coco Chanel, the fashion house approached Karl Lagerfeld to oversee production. Internationally renowned, Chanel remains one of the emblematic brands of French luxury and haute couture.

Christian Dior, a few key dates: 1946, the New Look: Christian Dior set up his fashion house. The following year, at the age of 42, he triumphed. With his New Look, characterised by a dancing, highly skirted "corolla" silhouette, moulded bust and slim waist. He launched eight lipsticks to match outfits. In the aftermath of the war, the press hailed the return of women's freedom and French elegance. 1949, Miss Dior: Presentation of the Miss Dior model: a dress embroidered with a thousand flowers in homage to his sister Catherine, for whom he had already created a perfume in 1947. 1957, the end: The sudden death of the designer, who in ten years had reinvented the pleasure of fashion, an elegance inspired by art and in tune with the times. 1958, Yves Saint Laurent: New Artistic Director, with the Trapèze model he set a tone that put an end to the corseted silhouette introduced by his master. 1961, the Dior style: Back to the Dior style. Marc Bohan designed the collections for twenty-five years. And when the Italian Gianfranco Ferré replaces him, the fashion world is scandalised! 1996, the scent of scandal: the appointment of punk John Galliano was a bombshell. He made a name for himself with "Mix and Match", a dress inspired by a lingerie suit created for Lady Diana and her Hollywood shows. He left abruptly after fifteen years of eccentricity. Followed by Raf Simons, back to the flower woman, nostalgia and naturalness. In 2016, a woman, Maria Grazia Chiuri, took over the reins.

Hermès was founded in 1837. In 1880, the brand moved to rue du Faubourg-Saint-Honoré (the current location of the historic boutique), followed by the development of leather goods and fashion in the 1920s, the success of silk squares, the Kelly bag and finally the succession of Artistic Directors: Martin Margiela, Jean-Paul Gaultier and Christophe Lemaire at the head of the women's collections... Hermès is all about saddle-stitched leather goods and luggage. Hermès was one of the first companies to introduce the zip fastener to leather goods. The brand's range expanded to include couture, jewellery, silverware, diaries, silk squares, etc. Fashion for both men and women developed in 1929. The famous Hermès carré, manufactured from 1937 onwards, won over Jackie Kennedy and Grace Kelly. Eau d'Hermès appeared in 1951. In the 1960s, Hermès turned to the Orient, adopting the famous colour orange. In 1966, haute couture gave way to ready-to-wear. In 1978, Jean-Louis Dumas (great-great-grandson of the founder) set up a worldwide network of Hermès shops. The Birkin bag was created in 1984. Today, Hermès is active in many fields: leather goods, silk, men's and women's ready-to-wear, perfume, watches, diaries, hats, shoes, leather goods, enamel, art of living, tableware, jewellery, crystal, silverware and cosmetics... Since 2007, the Petit H line has enabled artists to give life to objects or garments using scraps of leather and unused fabrics...

In 1854, the Louis Vuitton brand was born. It was a success, thanks in particular to a real innovation: the trunk. The trunk had the advantage of being flat and therefore stackable, whatever the means of transport (boats, stagecoaches, etc.), but it was also waterproof thanks to a varnished cotton canvas. The first shop opened in Paris. Louis Vuitton's reputation spread internationally, and in 1885 another shop opened in London, on Oxford Street. Louis Vuitton had his finger on the pulse of fashion, and his designs were always up to date. The famous 'Monogram' canvas, created in 1896, remains the brand's emblem. A century and a half later, the legend lives on, as does its international renown. Since 1896, the Monogram canvas has enjoyed unparalleled success and is one of the founding elements of modern luxury. Innovation is at the heart of the Louis Vuitton story.

MOYNAT was founded in 1849 by a visionary businesswoman, Pauline Moynat. Her innovative, lightweight trunks, for which numerous patents were registered, travelled the world and regularly won awards. Precious travel kits adapted to cars and the first bag inspired by the actress Réjane made Moynat famous for over a century, until it was forgotten in the 1970s... Four decades later, Bernard Arnault decided to restore Moynat to its former glory. The artistic direction was entrusted to Indian designer Ramesh Nair, a connoisseur of leather and luxury. He revived the Réjane - the house's best-seller - and transformed old trunk locks into jewellery clasps on bags with minimalist lines. Small series and made-to-measure are once again the order of the day!

CÉLINE, BOTTEGA VENETA, DINH VAN, GUCCI, FENDI, AU DÉPART, ...