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Asnières, the beating heart of Louis Vuitton
Have the privilege to visit this magical place on a private tour and the magic happens immediately. You might even say you fall under its spell.
This emblematic site in the Paris region combines the Art Nouveau-style family home of the founder Louis Vuitton, the traditional trunk-making workshops and a completely renovated gallery space.
The Asnières site remains the heart and soul of Louis Vuitton even 170 years after its birth.
The family house, built in 1860 next to the typical Eiffel-era workshops, is like a journey back in time, where nothing has changed for more than a century and a half.
Photos of all 5 generations are displayed on the pedestal table in the winter garden lounge. They show Louis, the founder, and his wife Clémence - Emilie Parriaux, their son Georges, who took over in 1892, Gaston, the grandson, and Patrick-Louis Vuitton, who ran the Asnières workshop and special orders until his death in 2019.
Vuitton is a true family saga.
Who would ever have believed that Louis Vuitton, a native of the Jura from a very simple background who moved to Paris in the late 1830s, would create a brand that is still so famous and recognised 170 years after its creation.
His credo: at the time of the first journeys and the steam engine, he had the idea of creating stackable trunks, covered in canvas to be more functional and resistant.
That's what we call being visionary, but it's also about being bold. That's the key to success.
As for the workshops, they're a closely guarded secret!
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